Jean-Bobby's golden rules
Don’t wear the same pair of shoes two days in a row. Alternating them with several pairs will give the leather time to breathe and any humidity the time to escape.
Place shoetrees or shoe lasts inside your shoes at the end of the day to help them maintain their original shape.
If your shoes get wet, place shoetrees or newspaper inside them and leave them to dry away from sources of heat.
Use a shoehorn to put on your shoes in order to avoid damaging the backs of them.
Look after your shoes regularly using products by Bobbies, or products recommended by your shoemaker.